It's Michelle

It's Michelle

It's Michelle

I am a Product Designer turning business insights into buttons in San Francisco Bay Area.

I am a Product Designer turning business insights into buttons in San Francisco Bay Area.

I am a Product Designer turning business insights into buttons in San Francisco Bay Area.

About Me

About Me

About Me

📎

Recently into 3D printing, floral design, and snowboarding. My hobbies are 50% creating and 50% recovering.

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Recently into 3D printing, floral design, and snowboarding. My hobbies are 50% creating and 50% recovering.

📌

Hi, I’m Michelle! a product designer who speaks both user and KPI.

Hi, I’m Michelle! a product designer who speaks both user and KPI.

Hi, I’m Michelle! a product designer who speaks both user and KPI.

I started on the business side, juggling timelines at a global media agency and geeking out over ad performance. At a leading mobile e-commerce platform, I partnered with PMs and engineers to ship seller-growth features, messy data, and a ground-up site build that became my product-development bootcamp.

I started on the business side, juggling timelines at a global media agency and geeking out over ad performance. At a leading mobile e-commerce platform, I partnered with PMs and engineers to ship seller-growth features, messy data, and a ground-up site build that became my product-development bootcamp.

I started on the business side, juggling timelines at a global media agency and geeking out over ad performance. At a leading mobile e-commerce platform, I partnered with PMs and engineers to ship seller-growth features, messy data, and a ground-up site build that became my product-development bootcamp.

Somewhere between refining empty states and championing smarter defaults, I realized design isn’t just pretty pixels. It’s how we shape behavior. I fell in love with the before & after: faster time-to-value and happier metrics.

Somewhere between refining empty states and championing smarter defaults, I realized design isn’t just pretty pixels. It’s how we shape behavior. I fell in love with the before & after: faster time-to-value and happier metrics.

Somewhere between refining empty states and championing smarter defaults, I realized design isn’t just pretty pixels. It’s how we shape behavior. I fell in love with the before & after: faster time-to-value and happier metrics.

Now I design practical interfaces for complex products, and my business-side background helps me tie every decision to measurable outcomes.

Now I design practical interfaces for complex products, and my business-side background helps me tie every decision to measurable outcomes.

Now I design practical interfaces for complex products, and my business-side background helps me tie every decision to measurable outcomes.

When I’m not designing, I’m practicing S-turns (or just staying upright) on a snowboard, or “iterating” on 3D printing floral arrangements until the composition clicks.

When I’m not designing, I’m practicing S-turns (or just staying upright) on a snowboard, or “iterating” on 3D printing floral arrangements until the composition clicks.

When I’m not designing, I’m practicing S-turns (or just staying upright) on a snowboard, or “iterating” on 3D printing floral arrangements until the composition clicks.

© 2026 Chiang (Michelle) Cheng, All Rights Reserved.

© 2026 Chiang (Michelle) Cheng, All Rights Reserved.

© 2026 Chiang (Michelle) Cheng, All Rights Reserved.