It's Michelle

It's Michelle

It's Michelle

I am a Product Designer turning business insights into buttons in San Francisco Bay Area.

I am a Product Designer turning business insights into buttons in San Francisco Bay Area.

I am a Product Designer turning business insights into buttons in San Francisco Bay Area.

Work

Work

Work

Dobby AI

Dobby AI

Dobby AI

B2B SaaS

B2B SaaS

B2B SaaS

0 → 1

0 → 1

0 → 1

Responsive Web

Responsive Web

Responsive Web

Shipped

Shipped

Shipped

End-to-end design of an on-prem enterprise AI knowledge agent. No coding needed to get to cited answers in minutes, with approvals and audit for safe rollout.

End-to-end design of an on-prem enterprise AI knowledge agent. No coding needed to get to cited answers in minutes, with approvals and audit for safe rollout.

End-to-end design of an on-prem enterprise AI knowledge agent. No coding needed to get to cited answers in minutes, with approvals and audit for safe rollout.

Health Signals

Health Signals

Health Signals

Visual Design

Visual Design

Visual Design

Digital Health

Digital Health

Digital Health

Mobile App

Mobile App

Mobile App

A mobile visual design concept focused on dashboard hierarchy, trend and bar-chart data visualization, and motion polish.

A mobile visual design concept focused on dashboard hierarchy, trend and bar-chart data visualization, and motion polish.

Smart Fuel Stop

Smart Fuel Stop

Smart Fuel Stop

B2C

B2C

B2C

Redesign

Redesign

Redesign

Mobile App

Mobile App

Mobile App

Backend intelligence models gas brand and price thresholds. Straightforward chips and instant sort tailor the list for quick gas stops.

Backend intelligence models gas brand and price thresholds. Straightforward chips and instant sort tailor the list for quick gas stops.

Backend intelligence models gas brand and price thresholds. Straightforward chips and instant sort tailor the list for quick gas stops.

About Me

About Me

About Me

michelle's profile pic
michelle's profile pic
michelle's profile pic

Hi, I’m Michelle! a product designer who speaks both user and KPI.

Hi, I’m Michelle! a product designer who speaks both user and KPI.

Hi, I’m Michelle! a product designer who speaks both user and KPI.

I started on the business side, juggling timelines at a global media agency and geeking out over ad performance. At a leading mobile e-commerce platform, I partnered with PMs and engineers to ship seller-growth features, messy data, and a ground-up site build that became my product-development bootcamp.

I started on the business side, juggling timelines at a global media agency and geeking out over ad performance. At a leading mobile e-commerce platform, I partnered with PMs and engineers to ship seller-growth features, messy data, and a ground-up site build that became my product-development bootcamp.

I started on the business side, juggling timelines at a global media agency and geeking out over ad performance. At a leading mobile e-commerce platform, I partnered with PMs and engineers to ship seller-growth features, messy data, and a ground-up site build that became my product-development bootcamp.

Somewhere between refining empty states and championing smarter defaults, I realized design isn’t just pretty pixels. It’s how we shape behavior. I fell in love with the before & after: faster time-to-value and happier metrics.

Somewhere between refining empty states and championing smarter defaults, I realized design isn’t just pretty pixels. It’s how we shape behavior. I fell in love with the before & after: faster time-to-value and happier metrics.

Somewhere between refining empty states and championing smarter defaults, I realized design isn’t just pretty pixels. It’s how we shape behavior. I fell in love with the before & after: faster time-to-value and happier metrics.

Now I design practical interfaces for complex products, and my business-side background helps me tie every decision to measurable outcomes.

Now I design practical interfaces for complex products, and my business-side background helps me tie every decision to measurable outcomes.

Now I design practical interfaces for complex products, and my business-side background helps me tie every decision to measurable outcomes.

When I’m not designing, I’m practicing S-turns (or just staying upright) on a snowboard, scouting new finds at Costco/Trader Joe’s, or “iterating” on floral arrangements until the composition clicks.

When I’m not designing, I’m practicing S-turns (or just staying upright) on a snowboard, scouting new finds at Costco/Trader Joe’s, or “iterating” on floral arrangements until the composition clicks.

When I’m not designing, I’m practicing S-turns (or just staying upright) on a snowboard, scouting new finds at Costco/Trader Joe’s, or “iterating” on floral arrangements until the composition clicks.